Ranking · Best in class
The best EU online stores for web accessibility
These 13 European e-commerce homepages score highest on an automated WCAG 2.1 A/AA check — the standard behind the European Accessibility Act. Proof that accessible commerce is achievable.
Top 13 (grade A–B)
| # | Grade | Store | Score |
|---|---|---|---|
| 1 | A | asambeauty.com (International) | 100/100 |
| 2 | A | ellos.se (Sweden) | 100/100 |
| 3 | A | fahrrad.de (Germany) | 100/100 |
| 4 | A | home24.de (Germany) | 100/100 |
| 5 | A | privalia.com (International) | 100/100 |
| 6 | B | avocadostore.de (Germany) | 80/100 |
| 7 | B | charlottetilbury.com (International) | 80/100 |
| 8 | B | gymshark.com (International) | 80/100 |
| 9 | B | juniqe.com (International) | 80/100 |
| 10 | B | lookfantastic.com (International) | 80/100 |
| 11 | B | royaldesign.com (International) | 80/100 |
| 12 | B | simonlevelt.nl (Netherlands) | 80/100 |
| 13 | B | yoox.com (International) | 80/100 |
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Automated WCAG 2.1 A/AA homepage scan (~30–40% of issues); a high score still warrants a manual audit. Methodology.