Report · 2026
The State of EU E-commerce Accessibility
We scanned 44 European online stores against WCAG 2.1 A/AA — the standard behind the European Accessibility Act. Here's what we found.
Download the PDF Updated 2026-09-28
The headline
Europe's online stores are not ready. The average homepage scores just 47/100 on an automated WCAG 2.1 A/AA check, and 57% are graded D or F. The single most common failure is heading hierarchy, affecting 68% of the stores we could scan. With the European Accessibility Act now enforceable, these are not cosmetic issues — they are legal exposure.
Grade distribution
The most common failures
Share of scanned stores failing each WCAG check (homepage):
Best and worst
Best in class
- A asambeauty.com 100/100
- A bangerhead.com 100/100
- A privalia.com 100/100
- A spartoo.com 100/100
- A yoox.com 100/100
Needs the most work
- F naturitas.es 5/100
- F flaconi.de 5/100
- F scalperscompany.com 6/100
- F omoda.nl 7/100
- F reuter.de 8/100
What this means for the EAA
The European Accessibility Act requires e-commerce services sold into the EU to meet accessibility standards aligned with WCAG 2.1 AA. Non-compliance carries enforcement and penalty risk that varies by member state. An automated homepage scan catches only ~30–40% of issues — so a low score is a near-certain sign of deeper problems, and even a high score warrants a manual audit.
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Method: automated WCAG 2.1 A/AA scan of each store's public homepage. See methodology. Citable data: data.json. Not legal advice.